ContentsKey insightsSpotlight:Pharmaceuticals3and medical products30Chapter 1:Generative Alas a technology catalystChapter 3:The generative4Al future of work:Impactson work activities,economicGlossarygrowth,and productivity632Chapter 2:Generative Al useChapter 4:Considerationscases across functions andfor businesses and societyindustries488AppendixSpotlight:Retail and53consumer packaged goods27Spotlight:Banking28The economic potential of generativeAl:Thenext productivity frontier 1
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